3 DAYS: The Playbook Millionaires Use Online

Viral creators don’t randomly make millions of dollars from their millions of followers. 

They turn engineered attention into income through products, services, and brand deals.

• Jesse James West didn't luck into 10M+ followers and Gymshark deals.

• Tyler Blanchard didn't stumble into 5M+ YouTube subs.

• School of Hard Knocks didn't accidentally build 20M followers in 3 years.

By treating attention like a business asset, they build machines to monetize it.

And in 3 days at the Viral Content Summit…

Jesse, Tyler and The School of Hard Knocks will go live with their playbooks.

Join to hear how they broke through, what actually worked, and ask YOUR questions LIVE this Monday, February 23.

In 2026, the ability to direct attention will be what separates:

• Millionaires who own attention

• Founders who still compete on product/price/location

Which side will you be on?

👉Get FREE access to the Viral Content Summit with a 7 day trial in the School of Mentors.

Millionaires don't post randomly.

Learn their playbooks.

– James

P.S. Less than 72 hours left. 

Join today to save your seat → https://www.skool.com/schoolofmentors/about